Welcome to the Cultural Identity Experts!

Welcome to the Flake Firm! We are cultural identity experts and our team is dedicated to providing unmatched services based on Dr. Flake’s in-depth research and knowledge about cultural identity. Whether you are an individual looking to better understand your own background or a business seeking to connect more effectively with diverse audiences, our Four E’s of Cultural Identity© model can help.

Our services are designed to help you navigate the intricate nuances of cultural differences, enabling you to build stronger relationships and make more informed decisions. With our expertise, you can enhance your cultural competence and leverage the power of diversity in all aspects of your life or business.

Trust the Cultural Identity Experts to guide you on a journey of discovery and growth. Reach out to us today to learn more about how we can support you in embracing and celebrating cultural identity.

The Mission

Advancing Growth and Healing through Cultural Identity, Community, and Liberatory Action.

The Vision

Our vision is a global ecosystem where individuals are empowered to explore and embrace their cultural identity, leading to enriched, inclusive communities. We aspire to be a catalyst for innovation and transformation, drawing on research to ensure that cultural understanding and growth competencies drive excellence and healing in every arena.

Our Core Values

  • We champion exploring and celebrating multifaceted cultural identities as a key to innovation and transformation. 

  • We dedicate ourselves to cultivating strong, inclusive communities built on partnerships and shared objectives, ensuring every community member can recognize, contribute to, and benefit from our individual and collective assets.

  • We engage in and promote liberatory actions that dismantle barriers and create equitable opportunities, striving to be agents of transformation in all areas of our work.  

  • We prioritize holistic approaches to healing that integrate understanding with evidence-based practices, aiming to foster environments where individuals and communities thrive.

Why Choose the Flake Firm?

Across industries, a critical oversight persists: the lack of a deep, strategic commitment to understanding and integrating the intersectionality of multidimensional identities within their teams. Despite studies indicating that cultivating such practices leads to a 25% increase in performance, 95% satisfaction, and 90% sense of belonging, many organizations continue resorting to superficial initiatives that fail to address the nuances of identity. This disregard stifles innovation and growth and limits adaptability, while often manifesting as ongoing conflict. Furthermore, this challenge extends into the educational sector and is magnified by the underrepresentation of historically marginalized identities in STEM fields, where underrepresented identities hold less than 25% of STEM degrees. The failure to engage with and cultivate identities results in a significant loss of the potential to thrive.

Did you know:

  • Leadership trainings often lack a growth-centered framework that is aligned to a multidimensional identity framework?

  • Conflict resolution efforts fail due to a disregard for an identity-aligned and human-centered approach?

  • The Flake Firm is the only organization to offer research-based trainings about the four dimensions of cultural identity?

  • STEM programs frequently lack dedicated pathways and resources that bolster access and representation for historically underrepresented identities?

Our services strategically address these critical gaps by offering leadership growth programs, academic enrichment, and STEM/STEAM pathways that are deeply informed by an understanding of Dr. Flake’s exclusive research on the four dimensions of cultural identity©: Essence, Engagement, Expression, and Epoch. By integrating these dimensions into our services, organizations optimize their capacity to produce thriving communities. This approach drives excellence and holistic healing, fostering communities where innovation is sparked at the intersection of multidimensional identities.